The shop window. Reels, carousels and stories that show the work and the people behind it.
Social media · Cairns
Platform
by
platform.
Social media for Cairns businesses, planned one platform at a time so each one has a job.
Discuss your social mediaStart with where your customers are.
Then decide what each platform is for.
Then decide what each platform is for.
Social media marketing in Cairns
Every platform
does a different job.
Posting the same thing everywhere treats every platform as the same audience. They are different rooms, and people use each one for a different reason.
Fine Mess gives each platform its own plan: what it is for, what goes out and how it sounds. The plans share one brand, so the business is recognisable wherever it shows up.
One plan each
Four platforms.
Four jobs.
You choose which ones the business needs.
The local noticeboard. Updates, offers and events for the community that already knows you.
The handshake. Project stories and opinions for the decision-makers you want to work with.
TikTok
The personality. Short, quick video that shows how the business thinks and sounds.
What is included for each platform is agreed in the scope. A plan usually covers:
- What the platform is for
- Who it is talking to
- What goes out
- How it sounds
- How often it posts
If you want faster reach than everyday posts can give, paid advertising can be planned alongside it.
Before the first post
A brand to
post from.
Social media is easier when the look, voice and tone are already decided. See how Fine Mess builds a brand.
Explore branding in CairnsHow it works
From your first message
to finished work.
Understand
- Enquire
- Discuss the brief
Tell me what you are planning. We talk through the business need, the audience and the priorities.
Define and create
- Agree the scope
- Develop the work
Deliverables, timing and approvals are agreed in writing. Then I create the work and share it with you.
Deliver
- Review and refine
- Launch or hand over
You check the work and I make the agreed changes. It then goes live or comes to you, ready to use.
Your questions
Start with
the essentials.
Anything else, ask me when you get in touch.
Which platforms should my business be on?
The ones your customers already use. That is worked out first, so you only spend time on platforms that have a job to do.
Do I need a different plan for each platform?
Yes. Each platform has its own audience and format, so each gets its own plan under one brand.
Who creates the content?
That is agreed in the scope. Fine Mess can plan it, create it, or both.
Do you work with businesses outside Cairns?
Yes. Fine Mess is based in Cairns and works with businesses across Far North Queensland and the rest of Australia. Projects outside Cairns run by video call and email.
How much does it cost?
Every project is scoped and quoted individually. Send a short brief and I will come back to you with questions or a proposal.
Cairns · Far North Queensland
Tell me what
you are planning.
Your business. Your brief. Your next step.