Start a project
Fine Mess · Brand Universes

We don't just build brands.
We build worlds.

A Brand Universe is a complete creative world built around a business.

See the packages
A giant pink elephant at a boardroom table surrounded by executives in green suits
Fine Mess concept work, from our own brand universe.
What a Brand Universe is

Not just
a logo.

An unmistakable identity with its own personality, visual language, environments, characters, campaign concepts and creative direction.

Think of the world's most recognisable brands. You know them before you even see their names.

That's what we're building.

Our Brand Universe packages

Three ways
to build a world.

01

Signature Universe

The foundations of an entirely ownable brand world.

Includes
  • Brand strategy and creative positioning
  • Complete visual universe development
  • Signature environments, motifs and imagery
  • Character or mascot concepts where appropriate
  • 12 campaign concepts and creative artworks
  • Social media visual direction
  • Brand Universe Bible and creative guidelines
  • Digital asset library and handover
02

Expanded Universe

For brands ready to build a larger creative world across multiple campaigns and platforms.

Everything in Signature, plus
  • Multiple interconnected campaign worlds
  • Expanded character and visual systems
  • Larger creative asset library
  • Cross-platform campaign applications
  • Extended storytelling and content direction
  • Additional launch and rollout planning
03

Flagship Universe

For ambitious businesses ready to create a distinctive, evolving brand world.

Everything in Expanded, plus
  • Multiple creative chapters and campaign collections
  • Advanced campaign and production development
  • Comprehensive brand storytelling
  • Extended creative systems and asset development
  • Detailed launch and rollout strategy
  • Comprehensive creative handover
Ongoing Universe Management

A Brand Universe shouldn't stand still.

Ongoing creative retainers

Fine Mess can continue developing campaigns, imagery, social content and creative concepts that expand the world while keeping the brand recognisable.

Retainers are scoped separately based on production requirements, deliverables and campaign frequency.

Built for your team too

Your admin staff,
making epic marketing.

A Brand Universe doesn't have to live in our studio. We can build a system around it so your own team can create amazing, on-brand marketing in-house, even if they've never designed a thing in their lives.

  1. A system built around your universeEverything your team needs to make new content that still looks and sounds unmistakably like you.
  2. Made for people who aren't designersYour admin and office staff can pick it up and create scroll-stopping marketing without starting from a blank page.
  3. Your brand stays your brandThe world keeps growing, and it stays recognisable no matter who on your team is making it.
The door policy

Not for
everyone.

We work with businesses that believe being different is an advantage.

You don't need to arrive with a bold brand. You just need to be willing to build one.

Applications for our next client intake close 30 November 2026.

Apply for the intake