Brief
We agree what the copy is for, who will read it and what they should do next.
Copywriting · Cairns
Plain words.
Clear offer.
Easier to choose.
A Cairns copywriter for websites, campaigns and emails that need to explain the business properly.
Discuss your copyStart with what the reader needs to know.
Then say it plainly.
Then say it plainly.
Copywriting in Cairns and Far North Queensland
Make your business
easier to understand.
Customers decide quickly. If the page does not say what you do, who it is for and what to do next, they move on. Good copy answers those questions in the order people ask them.
Fine Mess writes from the business brief. That means learning how you work and what your customers ask before writing a line, so the words sound like your business and hold up when a buyer reads closely.
How the writing works
Three steps.
No guesswork.
You approve the copy before it goes anywhere.
Draft
I write the copy and send it to you with the reasoning behind the main choices.
Refine
You review it, I make the agreed changes and you get final copy ready to publish.
The formats and number of pieces are agreed in the scope. Common requests are:
- Website pages, including service pages
- Advertising and campaign copy
- Email sequences and newsletters
- Proposals and capability statements
If your message is not settled yet, it is worth starting with branding so the copy has something solid to build on.
Website copy · Cairns
Every page written
for Ferrero Solar.
The Ferrero Solar website needed each service explained clearly, with the customer journey laid out from enquiry to installation. Fine Mess wrote the copy for every page.
Explore the Ferrero Solar project
How it works
From your first message
to finished work.
Understand
- Enquire
- Discuss the brief
Tell me what you are planning. We talk through the business need, the audience and the priorities.
Define and create
- Agree the scope
- Develop the work
Deliverables, timing and approvals are agreed in writing. Then I create the work and share it with you.
Deliver
- Review and refine
- Launch or hand over
You check the work and I make the agreed changes. It then goes live or comes to you, ready to use.
Your questions
Start with
the essentials.
Anything else, ask me when you get in touch.
Do I need to supply the content?
No. You supply the knowledge: what you do, how you do it and what customers ask. I turn that into copy.
Will it sound like my business?
That is the aim. The copy is written from conversations with you, and you approve it before it is used.
Can you write for a website someone else is building?
Yes. Copy can be delivered page by page for your developer or designer to place.
Do you work with businesses outside Cairns?
Yes. Fine Mess is based in Cairns and works with businesses across Far North Queensland and the rest of Australia. Projects outside Cairns run by video call and email.
How much does it cost?
Every project is scoped and quoted individually. Send a short brief and I will come back to you with questions or a proposal.
Cairns · Far North Queensland
Tell me what
you are planning.
Your business. Your brief. Your next step.