The look
A logo, colours and fonts that suit the business and work everywhere it appears.
Branding · Cairns
Look.
Voice.
Brand.
Branding for Cairns businesses, from the logo to the way the business speaks in public.
Discuss your brandStart with where the business is now.
Then decide how it should look and sound.
Then decide how it should look and sound.
Branding and logo design in Cairns
A brand is more
than a logo.
A logo is the part people see first. The brand is everything that makes the business recognisable after that: the colours, the type, what it says and how it sounds.
Fine Mess builds the look and the voice together. You finish with a brand your whole team can use, and a guide that keeps it consistent wherever the business shows up.
What gets built
How it looks.
How it sounds.
Both halves are designed together, so they feel like one business.
The public voice
How the business describes itself: what it says first and what it wants to be known for.
The tone
How it sounds in a post, an email or a proposal, so every piece reads like the same business.
The pieces are agreed in the scope before work starts. A brand build usually includes:
- Logo
- Colour palette
- Fonts
- Public voice
- Tone of voice
- Brand guide
The brand guide holds all of it in one document, so anyone working on the brand gets it right. It then feeds straight into a new website or your social media.
Where it goes next
Brand first.
Then the website.
A website is often the first place a new brand shows up. See how Fine Mess plans, writes and designs one.
Explore website design in CairnsHow it works
From your first message
to finished work.
Understand
- Enquire
- Discuss the brief
Tell me what you are planning. We talk through the business need, the audience and the priorities.
Define and create
- Agree the scope
- Develop the work
Deliverables, timing and approvals are agreed in writing. Then I create the work and share it with you.
Deliver
- Review and refine
- Launch or hand over
You check the work and I make the agreed changes. It then goes live or comes to you, ready to use.
Your questions
Start with
the essentials.
Anything else, ask me when you get in touch.
Do you design logos?
Yes. The logo is designed as part of the brand, alongside the colours and fonts it will be used with.
I already have a logo. Can you work with it?
Yes. A brand build can start from an existing logo and add the voice, tone and guide around it.
What is a brand guide?
One document that sets out the logo, colours, fonts, voice and tone, with examples, so staff and suppliers use them the same way.
Do you work with businesses outside Cairns?
Yes. Fine Mess is based in Cairns and works with businesses across Far North Queensland and the rest of Australia. Projects outside Cairns run by video call and email.
How much does it cost?
Every project is scoped and quoted individually. Send a short brief and I will come back to you with questions or a proposal.
Cairns · Far North Queensland
Tell me what
you are planning.
Your business. Your brief. Your next step.