The offer
What you are asking people to do and why it is worth their attention now.
Paid advertising · Cairns
A clear offer.
A considered
campaign.
Paid advertising for Cairns businesses, planned so the ad, the landing page and the follow-up all say the same thing.
Discuss your campaignStart with the offer.
The ad comes second.
The ad comes second.
Facebook and Instagram advertising in Cairns
The offer first.
Then the ad.
An ad can only work as well as the offer behind it and the page it sends people to. Fine Mess plans all three together, so someone who clicks finds what the ad promised.
Campaigns are built around one clear goal, such as quote requests or bookings. You know what is running, what it is for and how it will be reported.
What makes a campaign
Three parts.
One message.
Each part is agreed with you before anything goes live.
The creative
Ad copy and visuals made for the placement, in your brand voice.
The destination
A landing page or enquiry form that continues the same message.
The channels, budget responsibilities and reporting are set out in the scope. A campaign usually covers:
- Campaign plan and audience
- Ad copy and creative
- Landing page or enquiry journey
- Reporting against the agreed goal
Results depend on the offer, the budget and the market, so Fine Mess does not promise a number of leads. You get a clear plan and honest reporting.
Where the click lands
A campaign needs
somewhere to go.
The page an ad leads to does much of the work. See how Fine Mess plans and builds websites and landing pages.
Explore website design in CairnsHow it works
From your first message
to finished work.
Understand
- Enquire
- Discuss the brief
Tell me what you are planning. We talk through the business need, the audience and the priorities.
Define and create
- Agree the scope
- Develop the work
Deliverables, timing and approvals are agreed in writing. Then I create the work and share it with you.
Deliver
- Review and refine
- Launch or hand over
You check the work and I make the agreed changes. It then goes live or comes to you, ready to use.
Your questions
Start with
the essentials.
Anything else, ask me when you get in touch.
Which platforms do you work with?
Mainly Facebook and Instagram. The channels for your campaign are agreed in the scope.
Who pays for the advertising?
Ad spend is paid by you directly to the platform. How the account is managed is agreed before the campaign starts.
Can you guarantee results?
No. Results depend on the offer, budget and market. You get a clear plan and reporting against the goal we agree.
Do you work with businesses outside Cairns?
Yes. Fine Mess is based in Cairns and works with businesses across Far North Queensland and the rest of Australia. Projects outside Cairns run by video call and email.
How much does it cost?
Every project is scoped and quoted individually. Send a short brief and I will come back to you with questions or a proposal.
Cairns · Far North Queensland
Tell me what
you are planning.
Your business. Your brief. Your next step.